Highlight the areas where you think you will be compatible and then leave links to your website and socials so they can do their own research. You will try to sell yourself, proving that you’re a really good fit. Macro influencers on the other hand may be more difficult (and possibly more expensive) to snag. In addition, such an approach gives you a competitive advantage over your colleagues who haven’t taken any steps. 1. It’s worth including those channels where you would like to produce content for a chosen brand. By the way, do not be shy to follow up if you do not get a response within a week or two. Brands highly appreciate when influencers share their ideas before they are chosen for a project. A brand rep could be on vacation or just overwhelmed with job assignments. Most of us are overloaded with tasks at present. Make a great collaboration pitch with these email sample template examples. In addition, it is beneficial for your mental endurance. May 25, 2020 - For influencers & bloggers who want to make a real business pitching is vital. If you have studied social networks of the brand, then most likely you understand its tone of voice. 5 I pitch my arguments at people's heads rather than their hearts. Influencer email pitch templates. Now that you’ve narrowed down your genre of influencer, pick around six accounts to start with and learn more about each one. Chat Tips on Pitching your Offer on Ainfluencer. We’ve outlined some top tips to help you to build your own following online. If you believe yourself to be an Instagram influencer, you may wonder how you could earn money from your online social activities. They are a part of learning and growing. Reaching out to brands as an influencer, you promote yourself with a message “Look, I can be a perfect fit for your brand! I am sure you’re quite creative and talented that will be able to craft a fantastic email sample yourself at ease. Finally, this is an area of marketing where it might harm you to be pushy. What is a nano-influencer. Every day brands get loads of emails that look like spam. In addition, anyone who has the slightest idea of how to become an influencer will tell you the importance of creating genuine content that appeals to your audience. If you want to astonish with lyrical digressions, you have come to the wrong place. 5. I am Claudia Silverstone, a fashion/lifestyle influencer who has been running a blog for 5 years already. I am sure you’re quite creative and talented that will be able to craft a fantastic email sample yourself at ease. Having done this, you save a brand rep’s time, eliminating the need to search for the links in the kit. I would suggest in this instance sending a short direct message or perhaps sending a tweet (thought this will be seen publicly) or, if available on their social platforms, a good old-fashioned phone call might do the trick. Brands are enticed with the results it brings, therefore, they allocate a significant budget for this kind of advertising. As far as you understand, I am, and so does my audience, are great fans of [brand name], and I’d love to create content around your lipsticks. The best way to approach this is to act like they have already accepted when explaining the campaign e.g. As you can imagine, when it comes to securing an influencer for a marketing campaign, or even just for added exposure, it can be difficult to stand out from the numerous other pitches they are receiving. If you sound like you’re asking for a freebie you’re not gonna get the collaborations you want. In the name field, she has cleverly included “travel blogger,” so that her profile shows up for such searches. Remember: don’t ask the influencer to jump through a lot of hoops, contact you outside of the system, or otherwise make life difficult. I’ve recently brought up the subject of spa procedures and almost 75% of my female followers picked up on it. Whatever your goal may be, you will be able to better determine the type of influencer you choose and campaign you run. Learn how to pitch yourself to a brand for an influencer collaboration. 4 Getting people together to work through an important decision will only dilute my influence and make me look weak. You will find attached my up-to-date media kit with relevant stats, previous collaborations, and other info. Andrea Eppolito added How to Pitch Yourself as an Influencer to Andrea Business Topics . Understand that you have something that many experienced influencers do not have, perhaps. It’s also necessary to tell what niche you represent so that a brand rep gets an idea about you straight away. Focus on the positives, and tell about your success. You have probably heard stories of influencers earning a fortune for making a few posts. All in all, this pitch is still self-promotion. We analyze in detail what examples you will see in the report of different types of accounts. Poor Elle Darby. Personalising the pitch will set you apart from all the mass emailers out there. You need to encourage as many relevant people as possible to follow you. FIRST, SOME THINGS TO KEEP IN MIND. You will learn how not to take refusals close to heart, just let it pass and move forward! If you are audacious and want to be original, it is very important to maintain adequacy, and not to shock an addressee with your text. Here are 3 cogent reasons: Applying to a particular brand and explaining how a mutual collaboration can be beneficial, you demonstrate your devotion and loyalty to the brand by default. If you believe yourself to be an Instagram influencer, you may wonder how you could earn money from your online social activities. Showcase your capabilities “in action” and thus improve your chances to win a place in the sun. Nevertheless, it’s not that simple too. If you’re unable to create messages that spark their interest, you may end up spending hours researching and sending emails — without ever receiving a reply. I feel it would work out perfectly! After all, through trial and error, ignores or refusals, you will learn how to pitch like a pro. How you deal with others has a huge impact on your contract and goal. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. Isn’t it a weighty argument? However, it might be exactly the opposite when a subject line is overloaded with words and does not make any sense. You might be a top professional with awe-inspiring experience but if you write without enthusiasm, your chances to get collaboration go down. A pitch is an email that: Introduces yourself as an influencer. I’ve never pitched to a company before. Influencer and travel blogger Helene Sula has a compelling and attractive Instagram bio. Learn how to pitch yourself and present your followers, demographic, and ideas about what you would post. Courses Pitch It Perfect The Influencer Academy Mastermind Podcast About About Julie Media Contact Learn From ME. The beauty of being an influencer is that it’s not always about the numbers. Competently composed email pitch is half the battle. Why Influencers Should Pitch to Brands If you’re a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. It all starts with research and careful planning. How to Pitch a Company – Influencer Marketing Education Series … Try to craft your email following a brand’s style but do not overdo. I can give a lot of examples that call everyone to be honest just to convey the message to you. Make it another way: describe your trumps and immediately tell how they will help a brand you’re reaching out. In fact, the industry will be worth up to $15 billion by 2022.This means that more and more companies are investing in influencer marketing because they recognize its power. Did you know that you can only see a certain number of DM’s at any one time? There is something far bigger and better than influencer marketing and that is becoming the influencer. Do not try to gloss your life over, presenting fake stats, or telling about the collaborations you have never had. Although finding brand collaborations can be hard because of your audience size, entering an influencer network and learning how to pitch yourself can be a perfect. When you convey information to a brand as an Influencer you will get good feedback from them. Following on from our recent blog post  - The Beginner’s Guide to Influencer Marketing – in which we touched on how to pitch to an influencer, we thought it may be helpful to break this down in a little more detail. Show that you have studied its social media, for example, and point to good results of the last campaign, creative approach of its designer, amazing packing of new products, etc. This will help you create your pitch specifically for the company. Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are promised continuous benefits and no expectations. Since then it has become my lucky one. How to Successfully Pitch Brands as a Micro Influencer on … Write that you’re ready to communicate in person or answer all the questions that would probably pop up. Here’s the four-step pitch that our clients swear by: Start with how you found them. So, it is important to choose something you’re passionate about and will enjoy spending your time on. What’s influencer outreach? Of course when reaching out to your chosen influencer you will want to give a little background into who your company is and what you do. If you want a brand to consider your candidature for an upcoming campaign and reply to you via email if you suit it, ask for that. How to Become an Influencer in 5 Easy Steps | Naturally Madisen Keep your ‘pitch’ as clear and concise as you can. Your legendary lipstick “Bliss” was on me when I got my engagement proposal as well as when I was getting married. Tell them your first name, your title, and the company you work for. A brand rep will appreciate your attention to small things and personalized touch you have embellished your email with. I shall be honest with you. What is more, someone very intelligent once told that “no” now can mean “yes” later. Try not to ramble on too much here, keep it short and to the point, you don’t want to be copying your ‘About Us’ page verbatim. But, it starts … Well, before getting down to crafting email pitches, let’s figure out why you should reach out to brands yourself instead of waiting for manna from heaven. We don’t know each other yet but I have been a zealot of [a brand name] for 3 years already. Move forward and may all of your letters get positive feedback and become the springboard for amazing collaborations. However, you do not have to be too official. In this case, inaction is just inadmissible. The simpler and more straightforward the task, with obvious value exchange, the higher probability of success. After you have worked on building your following and engagement, you’re in the position to start pitching yourself to brands. 01:02:57; We are continuing our conversation on PITCHING and this episode with Miranda Tamaska is jam packed with tangible tips to convert your pitches in to yeses! You have probably heard stories of influencers earning a fortune for making a few posts. I adore all your amazing items from the previous spring-summer collection. If you’ve put all the work into the pitch it can be difficult to accept but sending more emails will only deter them more from ever working with you in the future. Influencer Media Kit - How to Create One for Yourself - Mom … Influencer marketing has taken a solid place in the list of promotional tools. Explain briefly who you are and what’s the purpose of your pitch. Board AENK Subscription Nevertheless, it’s not proved. Nov 25, 2017 - [social_warfare] This content may contain affiliate links. Reason being, is I don’t have the numbers on my blog to show for. Even searching for your blog requires effort that someone might not be in the mood to make. However, if you are looking to approach a higher level macro influencer, it is a good idea to clarify whether or not this is a paid promotion. However, you can’t expect to get anything if you don’t ask for it. Some social networks make things easy – there is a clear-cut advertising system on YouTube where Google and many YouTubers share advertising receipts. Find out what the products are missing and fill in the gaps. There is no need to lavish praise on yourself when you are pitching. As I’ve grown up in the influencer world, I realized that there are so many ways you can create a brand collaboration. Shares in a sentence something genuine you like about the brand/product. Template Ask influencer to promote your product Template Ask an influencer to become a brand ambassador Template Partner with a complimentary company Template Ask to advertise on a website Template Ask influencer to host a … Make sure that your email does not look like a text without any purpose. This step by step guide will help you to perfect your pitch and grow your network. I would be very glad to create content for [brand name] if you are currently partnering with influencers. Personal branding is about taking responsibility over how you present yourself. Your Instagram page, website as well as other social networks should be polished until they sparkle. If you don’t want to risk your career, please, be honest. Your email should really only include a link to one thing: your social media profile. Let me know! To look and sound professional, and impress an addressee, as a result, your need to include each item featured below to your email pitch. One of the most popular topics that comes up during my coaching sessions, both group and individual, is brand partnerships and pitching. One or two pages is enough. Let them know you enjoyed it, after all you wouldn’t be contacting them if you didn’t think their work was any good. The key is to find your unique voice and use it to create a unique image for yourself as an influencer. If you strive to position yourself as an expert or become an influencer within your niche, self-branding can help increase your reputation as a leader. You just need to write an email, send it, follow up, and collaboration is in your pocket. This is an indispensable thing for any influencer to have at his disposal. Own your influence. Make sure to include a brief about what the terms of the campaign will be i.e. I would love to showcase some of your new items from “Be free” on Instagram and/or YouTube. You will find attached my up-to-date media kit with relevant stats, previous collaborations, and other necessary info. It’s really important to precise what steps you are expecting from an addressee. Let’s get started! These tips work for any campaign that requires you to “sell yourself” with a pitch that will capture not only an audience’s eye, but also the campaign manager and brand. Just use some of the special words or comply with the intonation. This is your “let me introduce myself” but avoid writing exactly this phrase. In this case, include everything you’re proud of. A story about what you can give to the company that others cannot is completely another story. Nevertheless, with all that said, keep your style as well. How To Negotiate With Brands As An Influencer | Christina Galbato This is what I advocate for in my blog. Success comes to patient people and those who are ready to move on and try again. Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran Therefore, I believe my message would resonate well with your brand philosophy. However, an opportunity to collaborate with cool brands appeals to many people, and they do their best to join the ranks of social media stars. Make Your Pitch. It is better to have an ideal timeline in place prior to contacting them anyways. Explains who your audience is. I am Grace Ferragni but people know me as @ladybella. It’s not the case when you craft an email for 5 minutes and send it straight away. I’ll repeat that it’s not okay to praise yourself and boast of stellar collaborations. To come out victorious, you need to stand out from the crowd and also master the arts of selling yourself to brands. That’s laudable! As with any task related to running a business, or marketing for that matter, you need to understand what your end goal is. Write it once, and then go back and remove as much “fluff” as humanly possible, while still making sense and avoiding the risk of sounding like a robot. Be polite and thankful for the time spent on your letter. So, I thought it was about time I shed some light on my experiences with pitching for collaborations and sponsorships. In this email, the influencer is requesting that the brand provide products that they believe will solve their problem and if so, it’s only to be expected that that same influencer will be speaking of them positively in the future. 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