While their following may be small(ish), their authenticity is high We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. People in APAC countries use them more – 52% in 2017, down to 50% in 2018. font-size:14px; In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. There are 630 million professionals on LinkedIn (more recent LinkedIn data increases this to 660 million). This is probably because many Snapchat users still attend school. When Launchmetrics surveyed 600+ marketers, results showed that 81% considered influencer engagement to be effective or very effective. There was an average of 1.2 million concurrent viewers at any time. Note that engagement rates for sponsored content will almost always be lower than on organic posts. While more marketers find “always on” strategies effective, they require a lot of internal resources to maintain. Influencer marketing is the fastest-growing online customer-acquisition channel. These partnerships allow the fashion stores to connect with consumers on a more intimate level than traditional celebrity endorsement. In this article, we bring you the top influencer marketing trends, statistics, facts and insights that can help you formalize a great influencer marketing strategy. This is one of his regular one-liners he likes to use regularly - and it is of course very true when it comes to influencer marketing. has taken an interest in influencer marketing, where influencers have failed to disclose that they received payment for their posts. This is an interesting statistic from the same Schlesinger Associates for Augure survey as above. when we smell it...As soon as you try to interrupt their (the influencer’s) voice and shove your corporate words into their mouths, there is no purpose in working with them.”. A further 41% say returns are equal to other sources. (TapInfluence & Altimeter, June 2016,) Fascinating Influencer Marketing Statistics. The platform has mended many of these feature limitations, but Instagram Stories has already overtaken Snapchat Stories with over double the number of daily active users. Required fields are marked *. Sign up for our weekly newsletter. Indeed, 86% of consumers read reviews for local businesses (including 95% of people aged 18-34), and consumers read an average of 10 online reviews before feeling able to trust a local business. The Hootsuite report emphasizes the importance of mobile nowadays. These statistics show the true effectiveness of influencer marketing. Capterra found that software reviews can be pivotal to businesses buying software. The Collective Bias study highlights many important influencer marketing statistics. Users with 10 million+ followers only received likes 1.6% of the time. Twitter partnered with @Annalect to study people’s receptivity to influencers on Twitter. Influencers should be able to share their audience data (age, gender, location, interests, etc.) 2019 Social Media Industry Benchmark Report, offers some interesting statistics on social engagement. Millennials and Generation Z are more likely to take an interest in social media sensations, such as PewDiePie. Download a PDF version for easier offline reading and sharing with coworkers. Instagram is the king of influencer marketing—consider experimenting with Instagram Stories, which are exploding in popularity. Selecting influencers who aren’t aligned with your brand, or wouldn’t normally use your product. Too many brands blindly buy banner ads in the hope that people will click through to their landing pages. With mobile Devices at times to look out for their fans considered influencers themselves are authentic to that audience and. There have been numerous studies analyzing influencer marketing’s effects, and 90 % of the key demographics for all the. 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